Research - Objective: To identify pain points and opportunities for improvement - Research Methods: - User Interviews: Conducted interviews with 10 current students and 5 prospective students to understand their needs and frustrations. - Heuristic Evaluation: Audited the current site for usability issues. - Competitor Analysis: Analyzed design and features of leading e-learning platforms. - Analytics Review: Examined website metrics to understand user behavior and drop-off points. Key Findings: 1. Users wanted clear navigation and fewer steps to enroll in courses. 2. Prospective students valued testimonials and course previews but found them hard to access. 3. Mobile users accounted for 60% of traffic but faced significant usability issues. 4. The visual design felt outdated, reducing user trust. Process - 1. Define Goals - Primary Goal: Increase course enrollments by 30% in six months. - Secondary Goals: - Improve the mobile experience. - Simplify navigation and highlight key CTAs. - Refresh the visual design to enhance trust and engagement. 2. Ideation and Wireframing - Created low-fidelity wireframes to experiment with layouts for the homepage, course catalog, and enrollment process. - Focused on a simple, intuitive navigation structure with clear hierarchies. 3. Prototyping and Testing - Developed high-fidelity prototypes using Figma, incorporating feedback from stakeholders and users. - Conducted usability testing with the client and a sample 4 prospective students, iterating based on their feedback. 4. Visual Design - Adopted a modern, clean aesthetic with a professional color palette inspired by fiber optics cables (blues, whites, and accents of orange). - Updated typography for readability and professionalism. - Designed custom icons and visuals to represent courses and certifications.