1. **Research and Analysis:** I engaged in a kick off meeting with the client to clearly identify the challenges and pain points of the current website and to come up with a new brief detailing the required updates and layout preferences. Then after finalizing on the website design brief and reviewing with the client I proceeded to come up with 3 sample low fidelity homepage designs based on the requirements in the brief to also review with the client to identify the best fit layout. 2. **Low Fidelity Designs and Prototyping:** Based on findings from initial reviews with the client and the approved low fidelity design, I created the high fidelity designs and prototype to visualize the new website structure and user flow. I focused on simplifying navigation, improving information architecture, ensuring clear visual hierarchy for important information as well as interactive UI elements and enhancing the overall user experience. 3. **Visual Design:** With the low fidelity designs as a guide, I developed a clean and modern visual design that aligned with the brand identity and appealed to the target audience. I paid attention to typography, colour palette, ensured visual elements were accessible and utilized quality imagery to create a visually engaging and cohesive design. 4. **Responsive Design:** I ensured that the website was fully responsive and optimized for various devices and screen sizes. Using responsive design principles and techniques, I created a seamless experience across desktop, tablet, and mobile devices, allowing users to access the site anytime, anywhere. 5. **User Testing and Iteration:** I conducted usability testing with the client and other relevant stakeholders to gather feedback on the prototype and identify any usability issues or areas for improvement. Based on the feedback received, I iterated on the design, making adjustments and refinements to address user needs and preferences.